Prototype and Pilot Terms of Use

Last updated: 9 August 2026.

These terms apply when Advanced Analytica Ltd ("AA", "we", "us") gives you access to a client-facing prototype, proof of concept, pilot, beta, or other pre-production system (a "Pilot"). They set out the basis on which the Pilot is provided and should be read before you use it.

1. Acceptance

By clicking to accept, checking the consent box, or otherwise proceeding to use a Pilot, you confirm you accept these terms on your own behalf and, if you are accepting on behalf of an organisation, that you have authority to bind that organisation to them.

2. Prototype status

Pilots are pre-production. They may be incomplete, unavailable, changed, suspended, or withdrawn without the notice, service levels, continuity arrangements, or operational guarantees that would apply to a production service.

Outputs may contain errors, omissions, incomplete analysis, unexpected behaviour, or experimental features. Treat all outputs as test material unless AA has separately agreed otherwise in writing.

3. Use during the test period

You use a Pilot at your own risk during the agreed test period. It's provided for evaluation, workflow validation, user feedback, and technical proving only, and should not be relied on as a final approval, legal sign-off, compliance decision, or production business process.

4. Data processed

The categories of data processed depend on the particular engagement, but may include:

• identity and contact details, such as name, work email address, and company;
• authentication and access records, including secure sign-in code requests and consent events;
• submitted test materials, creative assets, files, images, copy, or related notes;
• submission metadata, such as activity dates, content type, and selected workflow options;
• technical logs needed to operate, secure, debug, and improve the Pilot.

For the Disney MagiKit Trailblazer pilot, this includes the test user's email address and the uploaded creative image or file, held temporarily so the pilot workflow can process the submission.

5. Availability, data handling, and retention

Pilot infrastructure, monitoring, retention, recovery, audit, and data-handling processes may not yet match production standards. AA will use reasonable measures appropriate to a test environment, but the purpose of the Pilot is to validate and improve the system before it's treated as production-ready.

Pilot data is retained only for as long as reasonably necessary for the relevant test, review, troubleshooting, governance, and legal purposes, unless a separate agreement or legal requirement says otherwise.

6. Intellectual property

Each party retains ownership of the materials it submits or already owns. Uploading a file to a Pilot doesn't transfer ownership of it or any underlying rights in it to AA.

AA retains all rights in the Pilot itself, including its software, models, prompts, evaluation logic, and any underlying methodology.

Outputs generated by a Pilot are provided for the test purpose only. Ownership and permitted use of outputs are governed by the client's written agreement or statement of work with AA where one exists; in its absence, outputs should not be relied on or used outside the test.

Nothing in these terms affects any third party's underlying intellectual property in materials submitted to a Pilot, including any brand or creative assets belonging to the client organisation running the engagement.

7. Liability

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under English law.

Subject to that, AA's total liability arising out of or in connection with your use of a Pilot, whether in contract, tort, or otherwise, is excluded to the fullest extent permitted by law. Where liability cannot be excluded, it's capped at £1,000 in aggregate, unless a separate written agreement between AA and your organisation states a higher figure for the relevant engagement.

AA is not liable for indirect or consequential loss, including loss of profit, business, or data, arising from use of a Pilot.

8. Consent record

Access to a Pilot may require an active acknowledgement of these terms. Where that happens, AA may record the consent event against the relevant user record, including the timestamp, policy version, engagement, and email address used for access.

9. Data protection

These terms are a liability and expectations caveat only. They do not override AA's obligations under UK GDPR, the Data Protection Act 2018, or any other applicable data protection law.

Lawful basis, purpose limitation, retention limits, security requirements, transparency duties, processor or controller obligations, and individual rights continue to apply in full regardless of Pilot status.

10. Relationship with other terms

These terms sit alongside any written agreement, statement of work, data processing agreement, or project-specific pilot terms agreed between AA and the contracting party for the relevant engagement. Where a conflict arises, that written agreement takes precedence over these terms.

11. Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute arising from them.

12. Questions

If you have questions about a Pilot, including how data is handled in a specific engagement, contact AA via advancedanalytica.co.uk/company/contact.